Google Fast Flip aims to accelerate the pace at which readers devour online news. Google is sharing ad revenue generated from Fast Flip clicks with participating publishing partners, including TechCrunch, the New York Times, Fast Company and Business Week. Fast Flip also works on Google Android and Apple iPhone smartphones.
Google Labs Sept. 14 unleashed Google Fast Flip, which the company hopes will speed up the way readers read online news while yielding more advertising dollars for the publishers that participate in the experiment.
As the name suggests, Fast Flip is designed to make the news Web browsing more like the way readers turn the pages of print newspapers and magazines: Fast. Web pages with publishers' articles are rendered on the Fast Flip page, where users can click on them to begin reading. Users may also scroll through scores of articles simply by clicking the mouse on up, down or side-to-side arrows.
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